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Frequently Asked Questions (FAQs)

About us

Which media do you monitor?

We monitor advertisements in the daily press, direct mail, TV, display/banners, newsletters and social media.

Which industries do you monitor?

We are always open to begin monitoring a new industry! We currently monitor advertisements for

  • Alcoholic beverages
  • Personal cars
  • Freight vehicles
  • Domestic electronics, including
    • white goods
    • audio visual
    • photographic and video
    • telephones and computers incl. accessories.
  • FMCG
  • Building and gardening supplies
  • Sport and leisure
  • Telecoms/operators
  • Travel
  • Furniture and beds
In which countries do you operate?

At present most of our advertisement monitoring takes place in Sweden, Norway, Finland, Denmark and the United Kingdom. If you would like to learn more about which countries we cover, or discuss monitoring advertising in a country not mentioned on our website, please contact us!


When does DailyAds arrive and is it really that day’s advertisements?

When you subscribe to DailyAds, every morning you will receive an email containing information about that day’s advertisements and designed in accordance with your preferences – this is possible as our production team works through the night.

How many recipients can we have for DailyAds?

You choose for yourself how many people within your company receive DailyAds.

What do I get if I sign up for a trial subscription to DailyAds?

As a trial subscriber, you will receive am email containing a modified version of DailyAds with advertisement copy and information on that day’s advertisements. Set up your trial period on the DailyAds information page. If you have specific requests, for example regarding media, channels and advertisements, contact us and we will be happy to customise content during your trial subscription.


What is AdFinder?

AdFinder is an online tool designed to provide you with access to information about advertisements directly from our database. Using AdFinder, you can quickly and simply search and sort advertisements by industry, date, media, advertiser, etc.

Can I download information from AdFinder to store on my own computer?

Yes, you can export data from AdFinder to a variety of formats and save wherever you want. By exporting material to Excel, you will have access to even more information and can analyse the advertising data that interests you at your convenience. You can also export data to other formats, for example PDF and XML.

Customized Reports

When will I benefit from Customized Reports?

Customized Reports is the service for those who are interested in comparing details regarding advertisements, for example price developments, media selection and visibility. You can choose to extract reports as and when you want them, or have them delivered at specified intervals. How often and in which format is entirely up to you!

What’s the difference between exporting data from AdFinder and buying a customized report?

Customized Reports offers you more detailed information about advertisements than you will find in AdFinder, and reports will also be customized to your own specific purposes. In addition, only Customized Reports offers you the option of reports in the form of PowerPoint presentations.

Rumour has it that I can now get some form of analysis carried out via Customized Reports, is this true?

Yes, it’s true! Using Customized Reports, you can now also gain access to advanced trend analyses, something we are delighted to be able to offer! Contact us if you would like to learn more.

Technology and troubleshooting

I’ve forgotten my AdFinder login information, how can I retrieve it?

Contact us and we’ll assist you immediately!

Purchase information

What do the various services cost?

Our services have no uniform pricing but are priced based on a variety of factors, including

  • the industry you wish us to monitor
  • the number of media to be monitored
  • how many countries are to be monitored
  • how many recipients/users within your company
  • the level of detail you require in your ad information.
Do we have to commit ourselves to a long contract?

No. We generally use rolling subscriptions that can be cancelled at any time.

I’m interested in ad monitoring but don't know which service best suits my purposes! How do I go about buying the right one?

We have extensive experience of a wide variety of industries, as well as their ad monitoring requirements – you are most welcome tocontact us and we will be happy to help you decide which service suits your own needs and the requirements of your organisation and budget.

Further questions

Didn’t find the answer to your question? Send it directly to us using the form below. We’ll get back to you with an answer as soon as we can!