Privacy Policy – Media Research AB

Last updated: December 19, 2025

1. Data Controller

Media Research i Östersund AB
Organization number: 556545-2839
Email: info@mediaresearch.se

2. What personal data we process

We only process personal data that is necessary to provide our services and fulfill our commitments to you. This may include:

  • Name and contact information (email, phone number, address).
  • Company information.
  • Technical data (IP address, cookies, browser information).

3. Purpose of processing

Personal data is used to:

Communicate with you as a customer or stakeholder.

  • Provide and improve our services (AdFinder and DailyAds).
  • Fulfill legal obligations (e.g., accounting).
  • Send relevant information and marketing (if you have consented to this).

4. Legal basis

We process personal data based on:

  • Agreement: To fulfill our commitments to you.
  • Legal obligation: To comply with laws and regulations.
  • Legitimate interest: To provide information about our services.
  • Consent: In cases where you have explicitly given your consent.

5. How long we store personal data

We store personal data only as long as it is necessary for the purposes for which it was collected, or as long as required by law. When the data is no longer needed, it is deleted or anonymized.

6. Sharing of personal data

We do not share personal data with third parties unless it is necessary to fulfill our services (e.g., to IT suppliers) or if we are required to do so by law. We ensure that all partners process data securely and in accordance with GDPR.

7. Security

Media Research AB takes appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or destruction.

8. Your rights

You have the right to:

  • Request information about what personal data we process about you.
  • Request correction of incorrect data.
  • Request deletion of your data (under certain conditions).
  • Object to processing based on legitimate interest.
  • Withdraw your consent at any time.

9. Cookies

This website uses cookies and similar technologies to enhance user experience, analyze traffic, and in some cases, display personalized content.

What are cookies?

Cookies are small text files that are stored on your device when you visit a website. They are used, among other things, to remember settings, analyze how the website is used, and ensure that the website functions properly.

What types of cookies do we use?
Necessary cookies

These cookies are required for the website to function properly and cannot be turned off in our systems. They are usually set only in response to actions you take, such as filling out forms or selecting privacy settings.

Analytics and statistics cookies

We use Google Site Kit, which may in turn use Google Analytics, to collect anonymized statistics on how the website is used, for example:

  • which pages are visited
  • how long visitors stay on the website
  • what type of device and browser are used

This information helps us improve the website’s functionality and content. Google Analytics may use cookies such as:

  • _ga

  • _gid

  • _gat

IP addresses are anonymized before being stored and used.

Third-party cookies

Google is a third-party provider that may store cookies on your device when you visit our website. The information collected may be transferred to and stored on servers outside the EU/EEA. However, Google applies protective measures in accordance with GDPR, such as standard contractual clauses. Read more about Google’s privacy policy: https://policies.google.com/privacy

Consent

Upon your first visit to the website, you will be asked for consent to use non-necessary cookies. You can change or withdraw your consent at any time via [cookie settings / link].

Managing cookies

You can also choose to block or delete cookies through your browser settings. Please note that some parts of the website may not function properly as a result. Instructions for common browsers:

10. Contact

If you have questions about this privacy policy or our processing of personal data, please contact us at info@mediaresearch.se.
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